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Books > History > American history
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Community Building and Early Public Relations - Pioneer Women's Role on and after the Oregon Trail (Paperback)
Loot Price: R1,417
Discovery Miles 14 170
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Community Building and Early Public Relations - Pioneer Women's Role on and after the Oregon Trail (Paperback)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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From the start, women were central to a century of westward
migration in the U.S. Community Building and Early Public
Relations: Pioneer Women's Role on and after the Oregon Trail
offers a path forward in broadening PR's Caucasian/White
male-gendered history in the U.S. Undergirded by humanist,
communitarian, critical race theory, social constructionist
perspectives, and a feminist communicology lens, this book analyzes
U.S. pioneer women's lived experiences, drawing parallels with PR's
most basic functions - relationship-building, networking, community
building, boundary spanning, and advocacy. Using narrative analysis
of diaries and reminiscences of women who travelled 2,000+ miles on
the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how
these women filled roles of Caretaker/Advocate, Community Builder
of Meeting Houses and Schools, served a Civilizing Function,
offered Agency and Leadership, and provided Emotional Connection
for Social Cohesion. Revealed also is an inevitable paradox as
Caucasian/White pioneer women's interactional qualities made them
complicit as colonizers, forever altering indigenous peoples' way
of life. This book will be of interest to undergraduate and
graduate PR students, PR practitioners, and researchers of PR
history and social identity intersectionalities. It encourages us
to expand the definition of PR to include community building, and
to revise linear timeline and evolutionary models to accommodate
voices of women and people of color prior to the twentieth century.
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