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Community Building and Early Public Relations - Pioneer Women’s Role on and after the Oregon Trail (Hardcover) Loot Price: R4,134
Discovery Miles 41 340
Community Building and Early Public Relations - Pioneer Women’s Role on and after the Oregon Trail (Hardcover): Donnalyn...

Community Building and Early Public Relations - Pioneer Women’s Role on and after the Oregon Trail (Hardcover)

Donnalyn Pompper

Series: Routledge New Directions in PR & Communication Research

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Loot Price R4,134 Discovery Miles 41 340 | Repayment Terms: R387 pm x 12*

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From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge New Directions in PR & Communication Research
Release date: December 2020
First published: 2021
Authors: Donnalyn Pompper
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Hardcover
Pages: 38
ISBN-13: 978-0-367-22401-1
Categories: Books
LSN: 0-367-22401-1
Barcode: 9780367224011

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