Creativity research shows that dividing thinking into divergent and
convergent forms improves and increases idea production; this leads
to unexpected thoughts and original solutions. Divergent thinking
is used to generate ideas; convergent thinking helps in selecting
the best ideas. The concept of divergent and convergent thinking is
so integral to the creative process and innovative thinking that it
is known as 'the heartbeat of creativity'. It is the underlying
rhythm of creative thinking. This book is an introduction to
divergent and convergent thinking and includes guidelines to
enhance innovative thinking, as well as hands-on exercises to
strengthen creativity. The concept of the book is supported by its
triangular shape, illustrating divergent and convergent thinking:
the top half of the book communicates divergent thinking, while the
bottom half communicates convergent thinking. This principle
remains the same throughout the book.
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