This book is an invaluable resource for any creative with a great
business idea. Starting your own business does not need to be a
complicated and daunting process and serial entrepreneur, Dragon's
Den investor and business educator Doug Richard, shows you how. He
sets out a ten-point plan teaching creatives how to shape their
startup business into a success. Written in plain English, without
the dense text and technical jargon of other business books, and
illustrated with visual cues to help the message stick, Doug's
practical advice is accessible to all. Real-life case studies are
interspersed throughout from successful creative startups that
include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which
expand upon the theory and bring it to life. In 10 chapters, Doug
asks the fundamental questions any aspiring creative entrepreneur
must answer. By following the questions from start to finish, and
working through the get your hands dirty activities, you will get
the theory first and then apply that theory in a practical way to
the real world and your own business. By the time you reach the
last question, you will have the foundation of a very solid
creative business. You will answer: What do we do or need that
people need or want? Who is our customer? Who is our competition?
What is our pricing model? And more! Doug walks you through the
process for researching, answering and, ultimately, overcoming the
challenges posed by these questions for your own business plan.
Whether you are passionate about craft, design, advertising,
antiques, film and video, music, performing arts, or any other
creative field, this fantastic guide will help you start your
business today!
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