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Books > Social sciences > Politics & government > Political activism
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The Campaign Continues - How Political Consultants and Campaign Tactics Affect Public Policy (Hardcover, New)
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The Campaign Continues - How Political Consultants and Campaign Tactics Affect Public Policy (Hardcover, New)
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Lathrop analyzes the use of political consultants and campaign
tactics and shows their impact on the development of public policy.
Major pieces of legislation often are accompanied by a
sophisticated marketing effort, complete with polling, television
commercials, and direct mail. As Lathrop suggests, governing has
taken on all the trappings of a full-time campaign. As political
consultants become more prominent figures in congressional
campaigns, they are simultaneously expanding their sphere of
influence into the policy-making realm. No longer relegated to the
limited confines of candidate-campaigns, many consultants remain
principal advisors to politicians once in office. In addition,
Lathrop shows how consultants are insinuating themsleves into the
legislative process by managing single-issue, grassroots movements
on behalf of trade associations, corporations, and advocacy groups
in an effort to affect legislation as it moves through Congress. As
Lathrop makes clear, the flowering of post-electoral consulting is
due, in part, to the advent of the permanent campaign. Major policy
initiatives have taken on the trappings of campaigns as politicians
and interest groups court the public for support. Blurring the
distinction between campaigning and governing places a premium on
the specialized knowledge consultants possess in fields such as
polling, mass marketing, and media relations. Post-electoral
consulting raises important questions about the efficacy of
applying campaign tactics in a governing context, the nature of
political discourse in a mass media polity, about the role of
unelected figures in a representative democracy, and the presence
of elite bias in interest group activity. Lathrop evaluates these
questions by chronicling consultant activity during the Clinton
health care reform effort, the transformation of the Contract with
America, and the legislative battle to add a prescription drug
benefit to Medicare in 1999-2000.
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