Building on the author's thirty-six years of experience with
North Town, this second edition of "Learning Capitalist Culture"
presents an updated ethnographic study of the small, economically
depressed, predominantly Mexican American south Texas town. Like
many communities in the Southwest, North Town has undergone
significant cultural and political change since the late 1960s,
when the Chicano civil rights movement emerged and challenged the
segregated racial order. The resulting racial confrontation between
Mexicanos and Anglos created new tensions and problems for North
Town youth.Douglas E. Foley examines the way in which these youth
learn traditional American values through participation in sports,
membership in formal and informal social groups, dating, and
interactions with teachers in the classroom. Foley shows how the
rituals involved in these activities tend to preserve or reproduce
class and gender inequalities, even as Mexicanos transform the
racial order. This edition contains updated sections on theory and
field methods, as well as an epilogue that revisits many of the
characters in the original ethnographic research.
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