An understanding of logistics is of primary importance in the
modern business world and this text allows students and
businesspeople alike to become comfortable with the fundamentals of
this discipline. In its explanation of logistics--the process of
moving a commodity or service from customer order to
consumption--this guide provides insight into every step of the
process, from order processing and purchasing to packaging and
warehousing. Tips are included for integrated logistics, customer
service, materials flow, and strategic logistics plans.
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