Emotional Banking - Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands (Paperback, Softcover reprint of the original 1st ed. 2018)

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking-a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: * Why don't banks "care"? * How many banks will survive? * What is FinTech and why does it matter? * Can Banks become beloved brands and find their way to the consumer's heart? * Why is there a disconnect between what we say and what we do in the industry? * Is inertia in banking a result of broken internal culture? * Which big brand or challenger will be at the top in 5 years?

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	2019
First published:	2018
Authors:	Duena Blomstrom
Dimensions:	235 x 155 x 9mm (L x W x T)
Format:	Paperback
Pages:	159
Edition:	Softcover reprint of the original 1st ed. 2018
ISBN-13:	978-3-03-009288-7
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Finance & accounting > Finance > Banking Books > Money & Finance > Banking
LSN:	3-03-009288-7
Barcode:	9783030092887

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!