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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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The Dracula Dilemma - Tourism, Identity and the State in Romania (Hardcover, New Ed)
Loot Price: R4,440
Discovery Miles 44 400
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The Dracula Dilemma - Tourism, Identity and the State in Romania (Hardcover, New Ed)
Series: New Directions in Tourism Analysis
Expected to ship within 12 - 17 working days
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For many in the West, Romania is synonymous with Count Dracula.
Since the publication of Bram Stoker's famous novel in 1897
Transylvania (and by extension, Romania) has become inseparable in
the Western imagination with Dracula, vampires and the
supernatural. Moreover, since the late 1960s Western tourists have
travelled to Transylvania on their own searches for the literary
and supernatural roots of the Dracula myth. Such 'Dracula tourism'
presents Romania with a dilemma. On one hand, Dracula is Romania's
unique selling point and has considerable potential to be exploited
for economic gain. On the other hand, the whole notion of vampires
and the supernatural is starkly at odds with Romania's self-image
as a modern, developed, European state. This book examines the way
that Romania has negotiated Dracula tourism over the past four
decades. During the communist period (up to 1989) the Romanian
state did almost nothing to encourage such tourism but reluctantly
tolerated it. However, some discrete local initiatives were
developed to cater for Dracula enthusiasts that operated at the
margins of legality in a communist state. In the post-communist
period (after 1989) any attempt to censor Dracula has disappeared
and the private sector in Romania has been swift to exploit the
commercial possibilities of the Count. However, the Romanian state
remains ambivalent about Dracula and continues to be reluctant to
encourage or promote Dracula tourism. As such Romania's dilemma
with Dracula remains unresolved.
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