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Rocking Around the Clock - Music Television, Postmodernism, and Consumer Culture (Hardcover)
Loot Price: R4,407
Discovery Miles 44 070
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Rocking Around the Clock - Music Television, Postmodernism, and Consumer Culture (Hardcover)
Series: Routledge Library Editions: Popular Music
Expected to ship within 12 - 17 working days
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Total price: R4,427
Discovery Miles: 44 270
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The first non-stop rock video channel was launched in the US in
1981. As a unique popular culture form, MTV warrants attention, and
in this, the first study of the medium, originally published in
1987, Ann Kaplan examines the cultural context of MTV and its
relationship to the history of rock music. The first part of the
book focuses on MTV as a commercial institution, on the contexts of
production and exhibition of videos, on their similarity to ads,
and on the different perspectives of directors and viewers. Does
the adoption of adolescent styles and iconography signal an
open-minded acceptance of youth's subversive stances; or does it
rather suggest a cynicism by which profit has become the only
value? In the second part of the book, Kaplan turns to the rock
videos themselves, and from the mass of material that flows through
MTV she identifies five distinct types of video: the 'romantic',
the 'socially conscious', the 'nihilistic', the 'classical', and
the 'postmodern'. There are detailed analyses of certain videos;
and Kaplan focuses particularly on gender issues in videos by both
male and female stars. The final chapter explores the wider
implications of MTV. What does the channel tell us about the state
of youth culture at the time?
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