Industrial Marketing Strategy 3e (Paperback, n.e.of 3r.e.)

Industrial Marketing Strategy

Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:

• The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
• Proven, concrete, strategic management techniques—rather than a rote enumeration of the functions and institutions of industrial marketing
• Guidelines for implementing the value proposition through distribution and marketing communications
• The role of marketing in the broader context of business and corporate-level strategic planning
• Special sections on product development, national account management, customer service, information technology, and price signaling

General

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!