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Books > Social sciences > Sociology, social studies > Social research & statistics
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The Practice of Social Research (Hardcover, 14th edition)
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The Practice of Social Research (Hardcover, 14th edition)
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A straightforward, comprehensive, and approachable guide to
research as practiced by social scientists, the Fourteenth Edition
of this "gold-standard" book gives readers the tools they need to
apply research concepts practically, as both a researcher and a
consumer. The author emphasizes the process by showing readers how
to design and construct projects, introducing the various
observation modes in use today, and answering critical questions
about research methods-such as how to conduct online surveys and
analyze both qualitative and quantitative data.
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