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Framing Risky Choices - Brexit and the Dynamics of High-Stakes Referendums (Paperback)
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Framing Risky Choices - Brexit and the Dynamics of High-Stakes Referendums (Paperback)
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The majority of policymakers, academics, and members of the general
public expected British citizens to vote to remain in the European
Union in the 2016 referendum. This perception was based on the
well-established idea that voters don't like change or uncertainty.
So why did the British public vote to take such a major economic
risk? Framing Risky Choices addresses this question by placing the
Brexit vote in the bigger picture of EU and Scottish independence
referendums. Drawing from extensive interviews and survey data, it
asserts that the framing effect - mobilizing voters by encouraging
them to think along particular lines - matters, but not every
argument is equally effective. Simple, evocative, and emotionally
compelling frames that offer negativity are especially effective in
changing people's minds. In the Brexit case, the Leave side
neutralized the economic risks of Brexit and proposed other risks
relating to remaining in the EU, such as losing control of
immigration policy and a lack of funding for the National Health
Service. These concrete, impassioned arguments struck an immediate
and familiar chord with voters. Most intriguingly, the Remain side
was silent on these issues, without an emotional case to present.
Framing Risky Choices presents a multi-method, comparative,
state-of-the-art analysis of how the Brexit campaign contributed to
the outcome. Uncovering the core mechanism behind post-truth
politics, it shows that the strength of an argument is not its
empirical validity but its public appeal.
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