Framing the European Union - The Power of Political Arguments in Shaping European Integration (Hardcover)

What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece OEzlem Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians and future campaigners.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	October 2015
Authors:	Ece OEzlem Atikcan
Dimensions:	235 x 158 x 22mm (L x W x T)
Format:	Hardcover
Pages:	342
ISBN-13:	978-1-107-11517-0
Categories:	Books > Social sciences > Politics & government > Comparative politics Books > Social sciences > Politics & government > Political ideologies > General Books > Social sciences > Politics & government > Political structure & processes > General
LSN:	1-107-11517-5
Barcode:	9781107115170

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