Analyzing Analytics: Disrupting Journalism One Click at a Time
critically examines how journalists use web analytics in their work
and the implications of that use. Now that web analytics has become
deeply embedded in newsrooms, its impact on journalism is even more
potent. Documenting the different ways web analytics has disrupted
traditional journalism, the book provides a timely review of what
we know so far about the place of web analytics in reporting, and
maps a future research agenda. It conceptualizes web analytics as
an object of journalism where audiences, businesses, technologists,
and journalists confront one another, negotiating the contours of
digital journalism in the process. Including newly developed
theoretical frameworks as well as case studies and empirical
projects, the book is ideal for journalism students, researchers,
and professional journalists.
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