This book shapes a thick network of experiences and crossed
interests opened throughout last twenty-five years in the office
NO.MAD and its founder Eduardo Arroyo. In its pages there are mixed
reflections, anecdotes and creations that shape an exciting
cocktail between living, thinking and creating. In some time of our
physiological life something inside each one gets lost and the mind
fills with doubts. In spite of the inertia of the long crossed
distance, to stop and to look behind with exploratory smell can
help us to enter with courage in the unknown days. This book shapes
a thick network of crossed interests opened throughout last
twenty-five years of the office NO.MAD and its founder Eduardo
Arroyo. Topics like the origin and the memory, the soul and the
precision, the random and the instability, the empathy, the
instants and the choice, the hybridization and the blurry systems,
the cloning, the invisible orders and the essential complexity or
the combination of matter and energy turn out to be here
interlaced. They shape a kaleidoscopic optics that though has
guided always by an invincible illusion has never been exempt from
the risk of diving in the unknown thing. The trip across these
invisible paths demonstrates a critical vision of the world and the
voluntary obligation to try to transform it from the creative
independence, the determination and the valor that they are the
transparent message of this book.
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