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Televised Presidential Debates in a Changing Media Environment [2 volumes] (Hardcover)
Loot Price: R4,389
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Televised Presidential Debates in a Changing Media Environment [2 volumes] (Hardcover)
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This two-volume set examines recent presidential and vice
presidential debates, addresses how citizens make sense of these
events in new media, and considers whether the evolution of these
forms of consumption is healthy for future presidential
campaigns-and for democracy. The presidential debates of 2016
underscored how television highlights candidates' and campaigns'
messages, which provide fodder for citizens' widespread use of new
media to "talk back" to campaigns and other citizens. Social media
will continue to affect the way that campaign events like
presidential debates are consumed by audiences and how they shape
campaign outcomes. This two-volume study is one of the first to
examine the relationship between debates as televised events and
events consumed by citizens through social media. It also assesses
the town hall debate format from 1992 to 2016, uses the lens of
civil dialogue to consider how citizens watch the debates, and
considers the growing impact of new media commentary on candidate
images that emerge in presidential and vice presidential debates.
Televised Presidential Debates in a Changing Media Environment
features contributions from leading political communication
scholars that illuminate how presidential debates are transforming
from events that are privately contemplated by citizens, to events
that are increasingly viewed and discussed by citizens through
social media. The first volume focuses on traditional studies of
debates as televised campaign events, and the second volume
examines the changing audiences for debates as they become consumed
and discussed by viewers outside the traditional channels of
newspapers, cable news channels, and campaign messaging. Readers
will contemplate questions of new forms, problems, and
possibilities of political engagement that are resulting from
citizens producing and consuming political messages in new media.
Examines research on presidential debates from 2004 to 2016, and
considers how these debates-and elections-were affected by the
changing media environment of each election season Assesses the
impact of U.S. citizens using social media to make sense of the
campaign debates Considers whether the established presidential
debate format is no longer effective for informing voters in a time
of unprecedented political polarization and voter cynicism Applies
different methods of analyzing the debates that will interest
rhetorical scholars, argumentation scholars, and political
communication scholars
General
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