Over the last few decades behavioral economics has revolutionized
the discipline. It has done so by putting the human back into
economics, by recognizing that people sometimes make mistakes, care
about others and are generally not as cold and calculating as
economists have traditionally assumed. The results have been
exciting and fascinating, and have fundamentally changed the way we
look at economic behavior. This textbook introduces all the key
results and insights of behavioral economics to a student audience.
Ideas such as mental accounting, prospect theory, present bias,
inequality aversion and learning are explained in detail. These
ideas are also applied in diverse settings, such as auctions, stock
market crashes, charitable donations and health care, to show why
behavioral economics is crucial to understanding the world around
us. Consideration is also given to what makes people happy, and how
we can potentially nudge people to be happier. This new edition
contains expanded and updated coverage of several topics and
applications, including fraud and cybercrime, cryptocurrency,
public health messaging, and the COVID-19 pandemic. The companion
website is also updated with a range of new questions and worked
examples. This book remains the ideal introduction to behavioral
economics for advanced undergraduate and graduate students.
General
| Imprint: |
Taylor & Francis
|
| Country of origin: |
United Kingdom |
| Series: |
Routledge Advanced Texts in Economics and Finance |
| Release date: |
December 2023 |
| First published: |
2024 |
| Authors: |
Edward Cartwright
|
| Dimensions: |
234 x 156mm (L x W) |
| Pages: |
792 |
| Edition: |
4th edition |
| ISBN-13: |
978-1-03-241412-6 |
| Categories: |
Books
Promotions
|
| LSN: |
1-03-241412-X |
| Barcode: |
9781032414126 |
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