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The Faces of Televisual Media - Teaching, Violence, Selling To Children (Hardcover, 2nd edition)
Loot Price: R3,703
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The Faces of Televisual Media - Teaching, Violence, Selling To Children (Hardcover, 2nd edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This collection offers original, state-of-the-art contributions
from leading authorities in children's televisual media.
International researchers from communication and psychology provide
readers with ready access to current televisual research, trends,
and policymaking/political climate issues pertaining to children.
This second edition provides a current summary of studies on
content, viewing patterns, comprehension, effects, and individual
differences in instructional and educational programming,
televisual entertainment and violence programming, and televisual
advertising to children. Editors Edward L. Palmer and Brian M.
Young have structured the volume into three sections examining the
"faces" of television: the Teaching (instructional/educational)
Face, the Violent Face, and the Selling (advertising) Face.
Chapters within each section identify and focus recurrent themes
while integrating them topically into a coherent whole. Each area
incorporates new technologies and considers their potentials,
effects, and future. Subjects featured in the various chapters
include: *cross-cultural and historical comparisons with an
in-depth perspective on the BBC and other European/Asian televisual
media roots, as well as America's formative televisual media roots;
*an examination of key differences between developed and developing
countries; *implications of emerging instructional/educational
media for children's education--addressing both cognitive and
multi-ethnic aspects; and * prominent, informed challenge to the
prevailing popular view that children are unaffected and unharmed
by exposure to media violence. This volume informs ongoing debates
across a broad spectrum of current, critical issues, and suggests
avenues for future research. It is pertinent and provocative for
the most sophisticated scholar in the field, as well as for
students in areas of developmental or social psychology,
communication, education, sociology, marketing, broadcasting and
film, public policy, advertising, and medicine/pediatrics. It is
also appropriate for courses in children, media, and society.
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