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Creators Take Control - How NFTs Revolutionize Art, Business, and Entertainment (Hardcover)
Loot Price: R574
Discovery Miles 5 740
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Creators Take Control - How NFTs Revolutionize Art, Business, and Entertainment (Hardcover)
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Loot Price R574
Discovery Miles 5 740
Expected to ship within 12 - 17 working days
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A leading legal scholar offers a compelling new theory to explain
the meteoric rise of non-fungible tokens (NFTs) and their impact on
art, business, entertainment, and society, and explains how they
are revolutionizing our understanding of ownership. If you buy an
NFT, do you own anything? Critics say no. Then why are people
spending so much money to own them—to the tune of $27 billion in
2021? And why are big businesses and venture capital firms
investing hundreds of millions to develop NFTs for people’s use
in the metaverse, a purely imaginary world? In Creators Take
Control, Edward Lee offers a compelling new theory he calls
“Tokenism” that answers these perplexing questions. Using vivid
examples, Lee lucidly explains how NFTs operate—and how they
fundamentally change our understanding of ownership. Tokenism is an
artistic, cultural, and technological movement that creates value
in a new kind of ownership of a new type of property—symbolized
by a virtual token—through a process of technological abstraction
and artificial scarcity effectuated by NFTs. Ownership becomes
virtual. What Cubism did in radically changing the
twentieth-century perspective of creating and viewing art through
cubes, Tokenism does today in altering our perspective of owning
art and other things through tokens. Both movements radically
reimagine what’s possible. Creators and businesses have seized
upon this profound transformation. In a short time, they have
developed a new market for digital art, important new rights for
creators, innovative business models based on decentralized
collaboration, and a new type of interactive ownership that enables
identity, community, and patronage through NFTs. These innovations
are just the start of revolutionary changes to society. Lee shows
how NFTs create a new form of decentralized intellectual property,
or De-IP. Comparable to the movement to decentralized finance
(DeFi), De-IP empowers creators to take control of their artistic
productions and livelihood. Lee’s intellectual tour de force is
filled with practical insights—and hope—for fostering
creativity and a Virtual Renaissance for the ages.
General
Imprint: |
HarperBusiness
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Country of origin: |
United States |
Release date: |
April 2023 |
Authors: |
Edward Lee
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Dimensions: |
229 x 152 x 32mm (L x W x T) |
Format: |
Hardcover
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Pages: |
400 |
ISBN-13: |
978-0-06-327677-2 |
Categories: |
Books
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LSN: |
0-06-327677-1 |
Barcode: |
9780063276772 |
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