Shirley Temple was the "number one box office star" in the world
throughout the 1930s. The overwhelming success of her motion
pictures made her a national obsession. What followed was a
marketing campaign that made Hollywood history. Department stores
were filled with an endless variety of items baring her name or
image, from clothing to postcards to "genuine" dolls. Over 600
color photographs introduce all areas of the Shirley Temple
merchandising phenomenon and collectibles. Valuable reference
material includes posters, a motion picture and television
chronology, a comprehensive VHS and DVD catalog, and current price
guides in the captions. This book makes collecting "the world's
most famous child star" items a competitive pleasure.
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