People do bad things. They misspeak, mislead, and misbehave. They
lie, cheat, steal, and kill. Often, afterward, they apologize. But
what makes a successful apology? Why does Joe Biden's 2007 apology
for referring to Barack Obama as "articulate and bright" succeed,
whereas Mel Gibson's 2006 apology for his anti-Semitic tirade
fails? Naturally, the effectiveness of an apology depends on the
language used, as well as the conditions under which we offer our
regrets. In Sorry About That, linguist Edwin Battistella analyzes
the public apologies of presidents, politicians, entertainers, and
businessmen, situating the apology within American popular culture.
Battistella offers the fascinating stories behind these apologies
alongside his own analysis of the language used in each. He uses
these examples to demonstrate the ways in which language creates
sincere or insincere apologies, why we choose to apologize or
don't, and how our efforts to say we are sorry succeed or fail.
Each chapter expands on a central concept or distinction that
explains part of the apology process. Battistella covers over fifty
memorable apologies from McDonald's, Martha Stewart, Oprah Winfrey,
Jane Fonda, Bill Clinton, and many more. Moving back and forth
between examples and concepts, Battistella connects actual
apologies with the broader social, ethical, and linguistic
principles behind them. Readers will come away from the book better
consumers of apologies - and better apologizers as well.
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