For undergraduate courses in Customer Service, Training and
Development, and Service Marketing; also as a supplement for a
course in Marketing Principles. The market-leader, Customer
Service: A Practical Approach, Sixth Edition, goes beyond providing
reasons why customer service is important to defining proven
methods for creating customer service excellence. Using a hands-on
approach, it covers a wide range of knowledge and skills and offers
an extensive collection of activities to enliven and invigorate any
lecture. This edition features a revised chapter on technology, new
Ethics in Action exercises and coverage of the latest trends in the
customer service field. Focusing on problem solving, communication
strategies and technology, this classic text pinpoints the skills
needed to improve and sustain customer satisfaction and business
relationships
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