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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Retail Futures - The Good, the Bad and the Ugly of the Digital Transformation (Hardcover)
Loot Price: R3,188
Discovery Miles 31 880
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Retail Futures - The Good, the Bad and the Ugly of the Digital Transformation (Hardcover)
Expected to ship within 12 - 17 working days
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Retail Futures presents a comprehensive collection of new theory,
original empirical evidence, and applied case studies synthesizing
the emerging contributions in innovation and technology management
for the retailing sector. Eleonora Pantano presents readers with an
accessible and wide ranging collection of chapters aimed at clearly
identifying the challenges retailers have to face in response to
innovative new practices, while suggesting how the sector can
respond to the technological developments. The book analyses
theories, frameworks and guidelines for successfully managing
innovation in retailing, empirical research on retailers and
consumer behavior when facing innovation in retail settings,
ethical considerations and privacy issues, and case studies of
retailers and innovation. Retail Futures is primarily aimed at
academic researchers studying retailing (including internet and e-
retailing), as well as upper level students who want to understand
this phenomenon. In addition, the book is useful for practitioners
who are experiencing the dramatic effects of new and smart
technologies on their retail strategies. This work provides a
strong collection of theories, empirical evidence, and case study
applications synthesizing the emerging studies on the innovation
and technology management for retailing in an accessible way.
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