Heritage and Social Media explores how social media reframes our
understanding and experience of heritage. Through the idea of
'participatory culture' the book begins to examine how social media
can be brought to bear on the encounter with heritage and on the
socially produced meanings and values that individuals and
communities ascribe to it.
To highlight the specific changes produced by social media, the
book is structured around three major themes:
- Social Practice. New ways of understanding and experiencing
heritage are emerging as a result of novel social practices of
collection, representation, and communication enabled and promoted
by social media.
- Public Formation. In the presence of widely available social
technologies, peer-to-peer activities such as information and media
sharing are rapidly gaining momentum, as they increasingly promote
and legitimate a participatory culture in which individuals
aggregate on the basis of common interests and affinities.
- Sense of Place. As computing becomes more pervasive and digital
networks extend our surroundings, social media and technologies
support new ways to engage with the people, interpretations and
values that pertain to a specific territorial setting.
Heritage and Social Media provides readers with a critical
framework to understand how the participatory culture fostered by
social media changes the way in which we experience and think of
heritage. By introducing readers to how social media are theorized
and used, particularly outside the institutional domain, the volume
reveals through groundbreaking case studies the emerging heritage
practices unique to social media. In doing so, the book unveils the
new issues that are emerging from these practices and the new space
for debate and critical argumentation that is required to
illuminate what can be done in this burgeoning sector of heritage
work.
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