This book explores people's lived experience of discussing politics
online. Based on original research involving in-depth conversations
with 85 participants around the UK, it asks people about their own
understanding of their online engagement, focusing on major UK
political events and related debates -the Scottish Independence
Referendum, the EU Referendum and the UK Labour Party leadership
contests. It shows how people's experiences are varied and
influenced by many factors, but with a focus on personal feelings,
needs and concerns as much as wider political ones. Participants
struggle with self-awareness and understanding the motives and
actions of others, which has an impact on their behaviour and
perceived efficacy. They can have profound emotional responses
owing to the constraints of using social media but still value it
as a medium for political learning and self-expression.
Communication effects in this environment are complex and
unpredictable - there is much 'crosstalk'. Social media itself is
proving to be an unprecedented learning environment, where people
begin to better understand their own behaviour and that of others
and adapt over time.
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