In Push the Button, Elizabeth Rodwell follows a battle over what
interactivity will mean for Japanese television, as major media
conglomerates took on independent media professionals developing
interactive forms from new media. Rodwell argues that at the dawn
of a potentially transformative moment in television history,
content conservatism has triumphed over technological innovation.
Despite the ambition and idealism of Japanese TV professionals and
independent journalists, corporate media worked to squelch
interactive broadcast projects such as smartphone-playable
television and live-streamed and open press conferences before they
caught on. Instead, interactive programming in the hands of major
TV networks retained the structure and qualities of most other
television and maintained conventional barriers between audiences
and the actual space of broadcast. Despite their lack of success,
the innovators behind these experiments nonetheless sought to
expand the possibilities for mass media, national identity, and
open journalism.
General
Imprint: |
Duke University Press
|
Country of origin: |
United States |
Release date: |
2024 |
First published: |
2024 |
Authors: |
Elizabeth Rodwell
|
Dimensions: |
229 x 152mm (L x W) |
Pages: |
200 |
ISBN-13: |
978-1-4780-2576-4 |
Categories: |
Books
|
LSN: |
1-4780-2576-X |
Barcode: |
9781478025764 |
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