Decoding Women's Magazines - From Mademoiselle to Ms. (Paperback)

This is a study of more than 50 glossy publications for women in the United States today, including the beauty and fashion titles, the service and home magazines, those aimed at minority readership, new female workers, and women with special-interests and spending power. The analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism and the contradictory semiotic structures at work within and between purchased advertisements, covert advertisements and editorial features.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 1992
First published:	1993
Authors:	Ellen McCracken
Dimensions:	216 x 140 x 28mm (L x W x T)
Format:	Paperback
Pages:	341
ISBN-13:	978-0-333-53590-5
Categories:	Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > Serials, periodicals, abstracts, indexes Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
LSN:	0-333-53590-1
Barcode:	9780333535905

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