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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Decoding Women's Magazines - From Mademoiselle to Ms. (Paperback)
Loot Price: R1,644
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Decoding Women's Magazines - From Mademoiselle to Ms. (Paperback)
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This is a study of more than 50 glossy publications for women in
the United States today, including the beauty and fashion titles,
the service and home magazines, those aimed at minority readership,
new female workers, and women with special-interests and spending
power. The analysis focuses on the strategies by which the
commercial structure shapes the cultural content, the magazines'
repetitive attempts to secure a consensus about the feminine that
is grounded in consumerism and the contradictory semiotic
structures at work within and between purchased advertisements,
covert advertisements and editorial features.
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