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The Fat Boy's Book - How Elmer Lost 40 Pounds in 80 Days (Paperback) Loot Price: R250
Discovery Miles 2 500
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The Fat Boy's Book - How Elmer Lost 40 Pounds in 80 Days (Paperback): Elmer Wheeler

The Fat Boy's Book - How Elmer Lost 40 Pounds in 80 Days (Paperback)

Elmer Wheeler; Illustrated by Carl Rose

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Loot Price R250 Discovery Miles 2 500

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Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.

General

Imprint: Wildside Press
Country of origin: United States
Release date: September 2012
First published: September 2012
Authors: Elmer Wheeler
Illustrators: Carl Rose
Dimensions: 216 x 140 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 192
ISBN-13: 978-1-4794-1093-4
Categories: Books > Language & Literature > Literature: texts > Collections & anthologies of various literary forms
LSN: 1-4794-1093-4
Barcode: 9781479410934

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