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Understanding Abstract Concepts across Modes in Multimodal Discourse - A Cognitive Linguistic Approach (Paperback)
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Understanding Abstract Concepts across Modes in Multimodal Discourse - A Cognitive Linguistic Approach (Paperback)
Series: Routledge Focus on Linguistics
Expected to ship within 9 - 15 working days
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This volume looks at spatialization of abstract concepts in
verbo-pictorial aphorisms at work in the cartoons of a single
artist. While extensive work has been done in studying
spatialization of abstract concepts in grammar and lexicon within
cognitive linguistics, this book is the first of its kind to
provide a detailed account of such phenomena in multimodal
discourse. The volume integrates a range of approaches from
cognitive linguistics, including image schema theory, conceptual
theory of metaphor, multimodal metaphor theory, the dynamic
approach to metaphor, and a multimodal approach to metonymy, and
applies this multi-faceted framework to a selection of cartoons
from the work of Polish artist Janusz Kapusta. Taken together,
these cartoons form the basis of two comprehensive case studies
which explore the abstract concepts of "emotions" and "life,"
highlighting the ways in which cartoons can illustrate the
important relationship between space, situated cognition, and
language and in turn, a clear and systematic framework for
establishing cohesive ties between the verbal and pictorial modes
in multimodal cognitive linguistic research. The volume sheds new
light on visual thinking and multimodal rendition of creative
abstract thought.
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