Entrepreneurs and managers are increasingly aware that the
environment can be both a threat and an opportunity to their
current economic activities. This timely book discusses the
question of environmental performance versus corporate practices
and finds that environmental considerations can have a positive
effect on business. The perception of the environment as a means to
achieve competitive advantage for companies is a relatively recent
phenomenon. The contributors address how to create institutional
environments that stimulate businesses to integrate the environment
in strategic decision making and thereby promote eco-efficiency.
Together they build a convincing argument that the
economy-environment trade-off is a false stalemate: societal and
market forces may impact on the environment and on business in
positive, neutral or negative ways. The authors use evidence from
the United States and Europe to demonstrate that environmental
considerations can have a positive effect on the competitive
advantage of firms. This book draws together three fields -
environmental economics, environmental regulation and strategic
management - and will be of great interest to scholars and
practitioners working in these areas.
General
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