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This Is Our Message - Women's Leadership in the New Christian Right (Hardcover)
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This Is Our Message - Women's Leadership in the New Christian Right (Hardcover)
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Over the past 50 years, the architects of the religious right have
become household names: Jerry Falwell, Pat Robertson, James Dobson.
They have used their massively influential platforms to build the
profiles of evangelical politicians like Mike Huckabee, Rick Perry,
and Ted Cruz. Now, a new generation of leaders like Jerry Falwell
Jr. and Robert Jeffress enjoys unprecedented access to the Trump
White House. What all these leaders share, besides their faith, is
their gender. Men dominate the standard narrative of the rise of
the religious right. Yet during the 1970s and 1980s nationally
prominent evangelical women played essential roles in shaping the
priorities of the movement and mobilizing its supporters. In
particular, they helped to formulate, articulate, and defend the
traditionalist politics of gender and family that in turn made it
easy to downplay the importance of their leadership roles. In This
Is Our Message, Emily Johnson begins by examining the lives and
work of four well-known women-evangelical marriage advice author
Marabel Morgan, singer and anti-gay-rights activist Anita Bryant,
author and political lobbyist Beverly LaHaye, and televangelist
Tammy Faye Bakker. The book explores their impact on the rise of
the New Christian Right and on the development of the evangelical
subculture, which is a key channel for injecting conservative
political ideas into purportedly apolitical spaces. Johnson then
highlights the ongoing significance of this history through an
analysis of Sarah Palin's vice presidential candidacy in 2008 and
Michele Bachmann's presidential bid in 2012. These campaigns were
made possible by the legacies of an earlier generation of
conservative evangelical women who continue to impact our national
conversations about gender, family, and sex.
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