Sport Industry Research and Analysis offers a straightforward, no
nonsense approach to research design and statistical analyses in
sport organizations. This fully revised and updated new edition
describes the research process, from identifying a research
question to analyzing data, and uses real world scenarios to help
students and industry professionals understand how to conduct
research and apply the results in their wider work. The book
includes clear, step-by-step instructions for the analysis and
interpretation of data. It explains how to use Excel and SPSS for
every key statistic and statistical technique, with screenshots
illustrating every step and additional scenarios providing further
context. "In Practice" contributions from sport industry
professionals demonstrate how these practitioners use statistical
analyses in their everyday tasks, and this new edition includes
expanded sections on conducting a literature review and research
ethics, as well as ancillary materials for instructors including
slides, test questions, data files, answer sheets, and videos. This
is the clearest and most easy-to-use guide to research and analysis
techniques in sport, helping the reader to build essential skills
and confidence in using statistics, vital to support
decision-making in any sport enterprise. It is an essential text
for any sport business research methods course, and an invaluable
reference for all sport industry professionals.
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