Special Affects retells the emergence of Disney animation and
classical Hollywood cinema from the perspective of affect and the
embodied modes of generating affection. The emergence of these
media enables new modes of perception that create 'special'
sensations of wonder, astonishment, marvel and the fantastic. Such
affections subsequently become mined by consumer industries for
profit, thereby explaining the connection between media and
consumerism that today seems inherent to the culture industry. Such
modes and their affections are also translated into ideology, as
American culture seeks to make sense of the sociocultural changes
accompanying these new media, particularly as specific versions of
American Dream narratives. Special Affects is the first extended
exploration of the connection between media and consumerism, and
the first book to extensively apply Deleuzian film theory to
animation. Its exploration of the connection between the animated
form and consumerism, and its re-examination of twentieth-century
animation from the perspective of affect, makes this an engaging
and essential read for film-philosophy scholars and students.
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