Written by a practicing business attorney with startup experience
in the environmental and technology sectors, Green Entrepreneur
Handbook: The Guide to Building and Growing a Green and Clean
Business assists entrepreneurs in tackling the wide variety of
opportunities to go green. It helps you incorporate clean
technology, environmental practices, and green business approaches
into your work environment. Part I The first section of the book
lays the groundwork for any new entrepreneur to understand the
history of the environmental and clean technology movements. The
author explains the motivation of greentrepreneurs, the drivers of
the green revolution into the future, and how to find the right
market for your solution. Part II The next section takes a new
business from initial idea to sales of the product or service. The
book addresses where greentrepreneurs can find ideas around which
to build a business; how to form a company to execute the business
concept; how to find and retain founders, employees, advisors, and
directors; how to raise money and make sales; and the importance of
intellectual capital and assets. Part III Emphasizing aspects
unique to the green business environment, the third part provides a
sound understanding of utilities and energy generation and
distribution and explores funding through project finance. It also
looks at the players and process of selling to the government; the
federal, state, and local regulatory impacts; government incentives
and tax programs designed to spur clean technology development; and
grants, loans, and other funds as sources of capital. Part IV In
the fourth section, the author covers lessons learned and emerging
challenges. He offers practical suggestions for going green that
businesses can implement themselves and describes current green
certifications. He also examines the role of venture capital and
institutional investors in green innovation, international trends
in green business, and the potential for exit events, such as
public offerings, mergers, and acquisitions. Part V The final part
focuses on lessons, tools, resources, and fundamentals essential to
any entrepreneur. It discusses market research and business
planning, details of forming a business, issues of employing
people, smart intellectual property management, obstacles
encountered in a difficult fundraising climate, and much more. A
one-stop resource for green entrepreneurs, this comprehensive
handbook equips you with the tools and knowledge to fully
appreciate the unique challenges of developing a green business.
Discussions of timely topics, advice, and additional resources are
available at www.greentrepreneur.org
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