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The Media and Political Process (Hardcover, 2nd Revised edition)
Loot Price: R3,207
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The Media and Political Process (Hardcover, 2nd Revised edition)
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How have professional communicators transformed the business of
politics? How do political bodies use the media to sell domestic
and foreign policies to the public? This fully revised new edition
of The Media and Political Process assesses the impact of spin
doctoring and media activity in liberal democracies that are just
as concerned with impression management and public relations as
with policy. Political processes never stand still, and this
revised second edition explores the mediatisation of the political
process in light of recent developments, from Vladimir Putin's
growth into a political celebrity, to the activities of spin
doctors in the 2008 US Presidential Elections. Providing a
comprehensive overview of the evolution, operation and terminology
of political communication, this text is an accessible, lively
resource for students of political communication and media and
politics, and will be important further reading for students of
journalism, public relations and cultural studies.
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