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International Sport Management (Hardcover, 2nd edition)
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International Sport Management (Hardcover, 2nd edition)
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International Sport Management, Second Edition, takes a
comprehensive look at the organization, governance, business
activities, and cross-cultural context of modern sport on an
international level. As the sport industry continues its global
expansion, this second edition serves as an invaluable guide for
students whose careers will require an international understanding
of the relationships, influences, and responsibilities in sport
management. Â With a diverse editorial team and assembly of
contributors from all corners of the globe, this text presents a
truly international perspective and multiple viewpoints on the
burgeoning subfield of international sport management. Each chapter
showcases how sport operates in various geopolitical environments
and cultures, and the text has been updated to address current
issues in the industry: An engaging new opening chapter on growth
in international sport A standardized organization of the part II
chapters for easier comparison across regions A new chapter
dedicated to social media in international sport New content on
corruption and doping in sport, including examples from the
Olympics International Sport Management, Second Edition, introduces
students to the structure of governance in international sport and
prepares them to apply management strategies in the business
segments of sport marketing, sport media and information
technology, sport event management, and sport tourism. Case studies
and sidebars apply the concepts to real-world situations and
demonstrate the challenges and opportunities that future sport
managers will face on a regular basis. Instructors will find a
suite of ancillaries: a test package, a presentation package, and
an instructor guide with tips on incorporating the case studies
into the course to maximize the practical learning experience. With
International Sport Management, both practicing and future sport
managers will develop an increased understanding of the range of
intercultural competencies necessary for success in the field.
Using a framework of strategic and total-quality management, the
text allows readers to examine global issues from an ethical
perspective and uncover solutions to complex challenges that sport
managers face. With this approach, readers will learn how to
combine business practices with knowledge in international sport to
excel in their careers.
General
Imprint: |
Human Kinetics
|
Country of origin: |
United States |
Release date: |
March 2019 |
First published: |
2020 |
Authors: |
Eric Macintosh
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Editors: |
Gonzalo Bravo
• Ming Li
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Dimensions: |
279 x 216 x 26mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
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Pages: |
456 |
Edition: |
2nd edition |
ISBN-13: |
978-1-4925-5678-7 |
Categories: |
Books
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LSN: |
1-4925-5678-5 |
Barcode: |
9781492556787 |
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