The Essential McLuhan (Paperback, 1st ed)

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

General

Imprint:	BasicBooks
Country of origin:	United States
Release date:	July 1996
First published:	July 1996
Authors:	Eric McLuhan • Frank Zingrone • Marshall McLuhan
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Paperback - Trade
Pages:	416
Edition:	1st ed
ISBN-13:	978-0-465-01995-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Information theory > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	0-465-01995-1
Barcode:	9780465019953

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