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The Essential McLuhan (Paperback, 1st ed)
Loot Price: R893
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The Essential McLuhan (Paperback, 1st ed)
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Marshall McLuhan's insights are fresher and more applicable today
than when he first announced them to a startled world. A whole new
generation is turning to his work to understand a global village
made real by the information superhighway and the overwhelming
challenge of electronic transformation."Before anyone could
perceive the electric form of the information revolution, McLuhan
was publishing brilliant explanations of the perceptual changes
being experienced by the users of mass media. He seemed futuristic
to some and an enemy of print and literacy to others. He was, in
reality, a deeply literate man of astonishing prescience. Tom Wolfe
suggested aloud that McLuhan's work was as important culturally as
that of Darwin or Freud. Agreement and scoffing ensued.
Increasingly Wolfe's wonder seems justified."From the
IntroductionHere in one volume, are McLuhan's key ideas, drawn from
his books, articles, correspondence, and published speeches. This
book is the essential archive of his constantly surprising vision.
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