Praise for BrandED "Branding instead of being branded. Defining
instead of being defined. Innovative educators must stand up for
their ideas and actions instead of being judged and branded by
external agencies using standardized measures. Eric Sheninger and
Trish Rubin present an excellent guide for educators and education
leaders to tell their stories through BrandED." Yong Zhao, PhD,
Foundation Distinguished Professor, School of Education, University
of Kansas and author of Who's Afraid of the Big Bad Dragon? "A
great resource for educators who want to strengthen their
connections with students, teachers, parents, and the wider
community. These two innovative leaders don't just capture how to
tell the story of a school they show how to create it." Adam Grant,
New York Times bestselling author of Originals and Give and Take
"Every day in every one of your schools, great things happen. How
does your community know? Schools that are Future Ready boldly
engage their community to build relationships and empower both
students and families. Powerful yet practical, BrandED is the
perfect resource to help your school share its story with the
world." Thomas C. Murray, Director of Innovation, Future Ready
Schools "Eric and Trish demystify what it means to brand one's
school by providing eight compelling conversations that not only
lead to a deeper understanding of branding, but provide relevant
ways for school leaders to frame their work . In the vast sea of
information in which we currently reside, using the BrandED
Leadership methods described in this book will help school leaders
reach their audiences in ways that create trusting relationships
and loyalty." Dwight Carter, Principal, New Albany High School
"Disruption is the new normal. And the great disruptors of our time
are shaping the culture itself in innovative ways. Eric and Trish's
book BrandED sends a very compelling message to school leaders that
developing and executing a smart, innovative brand strategy can
disrupt the best practices' conventions of the existing school
system. Like great disruptive brands from Apple to Uber, educators
now have the ability to get the community engaged and immersed in
the school's brand equity and BrandED provides the roadmap for
getting there." Scott Kerr, Executive Director of Strategy and
Insights, Time Inc. A brand is built around three key elements:
image, promise, and result. The power of a brand to communicate all
three elements is undeniable, and in today's digitally connected,
social society, schools and school districts have a lot to gain by
developing and promoting their own brand identities. BrandED is the
groundbreaking guidebook for educators who want to enhance
communication with students, parents, and stakeholders to create a
transparent record of value. You know great achievements happen at
your school. Unfortunately, many of those stories stop at the
school doors. This hands-on guide from two rising stars in the
education field, Eric Sheninger and Trish Rubin, empowers educators
at all levels to take control of how the mission, values, and
vision of their schools is communicated. An engaging collection of
transformative conversations lead you to discover the opportunities
and benefits of designing a brand for your school and sustaining a
BrandED community to evangelize it. Even if you have no marketing
experience, the easy-to-use framework takes you step by step
through the nuances of spreading good news about your school and
building relationships around those actions. Timesaving, practical
advice prepares you to begin innovating at your school right away,
and convenient tips and reflections at the end of each chapter make
it easy to integrate the BrandED mindset and practices into your
everyday routine. Become a driving force behind your school getting
the recognition it deserves by: * Branding yourself as your
school's storyteller-in-chief and amplifier through a variety of
traditional and digital tools and platforms * Improving
relationships with key stakeholders, developing strategic
partnerships, and attracting more resources and opportunities *
Fostering a positive culture extending and influencing beyond the
school grounds BrandED is your one-stop resource for designing and
sustaining your individual brand as a leader and the brand of your
school or district. Join the conversation on Twitter using
#brandEDU.
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