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Books > Social sciences > Politics & government
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Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Paperback)
Loot Price: R2,674
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Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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The Sourcebook for Political Communication Research will offer
scholars, students, researchers, and other interested readers a
comprehensive source for state-of-the-art/field research methods,
measures, and analytical techniques in the field of political
communication. The need for this Sourcebook stems from recent
innovations in political communication involving the use of
advanced statistical techniques, innovative conceptual frameworks,
the rise of digital media as both a means by which to disseminate
and study political communication, and methods recently adapted
from other disciplines, particularly psychology, sociology, and
neuroscience. Chapters will have a social-scientific orientation
and will explain new methodologies and measures applicable to
questions regarding media, politics, and civic life. The Sourcebook
covers the major analytical techniques used in political
communication research, including surveys (both original data
collections and secondary analyses), experiments, content analysis,
discourse analysis (focus groups and textual analysis), network and
deliberation analysis, comparative study designs, statistical
analysis, and measurement issues.
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