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Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Paperback) Loot Price: R812
Discovery Miles 8 120
Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Paperback): Erik P. Bucy, R....

Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Paperback)

Erik P. Bucy, R. Lance Holbert

Series: Routledge Communication Series

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Loot Price R812 Discovery Miles 8 120 | Repayment Terms: R76 pm x 12*

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The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: March 2013
First published: 2009
Editors: Erik P. Bucy • R. Lance Holbert
Dimensions: 246 x 174 x 32mm (L x W x T)
Format: Paperback
Pages: 608
ISBN-13: 978-0-415-88497-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > General
LSN: 0-415-88497-7
Barcode: 9780415884976

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