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New Developments in the Brewing Industry - The Role of Institutions and Ownership (Hardcover)
Loot Price: R2,855
Discovery Miles 28 550
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New Developments in the Brewing Industry - The Role of Institutions and Ownership (Hardcover)
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Institutions and ownership play a central role in the
transformation and development of the beer market and brewing
industry. Institutions set the external environment of the brewery
through both formal requirements and informal acceptance of company
operations by the public. On the other hand, owners and managers
adapt to these external challenges while following their own
strategic agenda. This book explores the implications of this
dynamic for the breweries, discussing how changes in institutions
have contributed to the restructuring of the industry and the ways
in which breweries have responded, including a craft beer
revolution with a surge in demand of special flowered hops, a
globalization strategy from the macro breweries, outsourcing by
contract brewing, and knowledge exchange for small sized breweries.
Structured in two parts, with a focus on institutions (Part I) and
ownership (Part II) respectively, this book examines the link
between institutions and governance in one of the most dynamic and
innovative industries.
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