In January 1973, for the first time in American history,
principal participants in a major election met to discuss the
science and the art of campaign strategy: the planning,
calculation, contrivance, miscalculation, and mischance that
determine what the electorate sees. Here campaign managers,
pollsters, and journalists met to compare notes on their techniques
and tactics and on their successes and failures as they reviewed
the events of the primaries and election:
the poor decisions made in the face of complex state primary
laws;
the decline of Muskie and the rise of McGovern;
the significance of issues versus Nixon's image;
the effects of party reform on the Democratic convention;
the credentials fights;
the twists of strategy during the final months of the
campaign;
the way the press covered the campaign and how reporters were
treated by the various staffs;
the lessons for 1976 drawn by reporters and campaign people.
The straightforward exchanges took place at the Harvard
Conference on Campaign Decision-Making. Eighteen key people
participated, including those in the campaigns of Nixon, McGovern,
Wallace, Muskie, Humphrey, Jackson, and McCloskey. Four political
correspondents--David Broder, James Naughton, Al Otten, and James
Perry--expertly guided the conversation, probing for additional
insights.
The transcript of the conference--oral history at its best--has
been carefully edited and makes absorbing reading. Included are
brief sketches of the participants, a chronology of major events of
the campaign, tables of campaign statistics, and a full index.
General
Imprint: |
Harvard University Press
|
Country of origin: |
United States |
Release date: |
May 2014 |
First published: |
October 2013 |
Editors: |
Ernest R. May
• Janet Fraser
|
Dimensions: |
234 x 156 x 19mm (L x W x T) |
Format: |
Hardcover - Sewn / Cloth over boards
|
Pages: |
332 |
ISBN-13: |
978-0-674-36678-7 |
Categories: |
Books >
Social sciences >
Politics & government >
General
|
LSN: |
0-674-36678-6 |
Barcode: |
9780674366787 |
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