Business as usual simply will not work in today's banking
environment. In fact, many of the problems facing the commercial
banking industry have resulted from current bank management
practices. The Value Driven Bank clearly articulates a blueprint
for change - a change that will enable your bank to leverage
superior customer value into greater profitability and market
leadership. Becoming the outstanding value deliverer begins with a
vision of value excellence that transcends the entire organization.
This vision becomes a critical component in the value
infrastructure focusing the bank on three key strategies: the
identification, creation, and maintenance of a value advantage. The
value quiz tests your bank's value quotient and its capacity to
become a deliverer of outstanding financial services value. An easy
to read, step-by-step model discusses the various value tools and
takes you to a final compelling chapter on one of the most
difficult issues facing bank management today - how to change to
survive.
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