A uniquely personal biographical account of Louchheim's life and
work that takes readers inside the rarified world of architecture
media Aline B. Louchheim (1914-1972) was an art critic on
assignment for the New York Times in 1953 when she first met the
Finnish-American architect Eero Saarinen. She would become his wife
and the driving force behind his rise to critical prominence. When
Eero Met His Match draws on the couple's personal correspondence to
reconstruct the early days of their thrilling courtship and traces
Louchheim's gradual takeover of Saarinen's public narrative in the
1950s, the decade when his career soared to unprecedented heights.
Drawing on her own experiences as an architecture journalist on the
receiving end of press pitches and then as a secret publicist for
high-end architects, Eva Hagberg paints an unforgettable portrait
of Louchheim while revealing the inner workings of a media world
that has always relied on secrecy, friendship, and the exchange of
favors. She describes how Louchheim codified the practices of
architectural publicity that have become widely adopted today, and
shows how, without Louchheim as his wife and publicist, Saarinen's
work would not have been nearly as well known. Providing a new
understanding of postwar architectural history in the United
States, When Eero Met His Match is both a poignant love story and a
superb biographical study that challenges us to reconsider the
relationship between fame and media representation, and the ways
the narratives of others can become our own.
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