This textbook describes the field of radio and television in the
United States, presents the material in a manner the reader can
grasp and enjoy, and makes the book useful for the classroom
teacher. Written for adaptation to individual teaching situations,
the book is divided by subject matter into logical chapter
divisions that can be assigned in the order appropriate for
specific course students. Each chapter stands by itself, but the
book is also an integrated whole. It is easy to understand at first
reading, by beginning radio-television majors or nonmajor elective
students alike. To give readers a complete picture of the field,
subjects such as ethics, careers, and rivals to U.S. commercial
radio and television are included.
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