"After years of avoiding the subject, anthropologists have finally
discovered that media can be profitably studied ethnographically
and that anthropology of media is not only possible but essential.
"Media Worlds is a collection of groundbreaking essays by top-notch
scholars."--Jay Ruby, author of "Picturing Culture: Explorations of
Film and Anthropology
"Not just a book, but "the book on the anthropology of the
media. The collection works not just as an assemblage but from a
sense that every paper adds another perspective to the
whole."--Danny Miller, co-author of "The Internet: An Ethnographic
Approach
"The anthropology of media is in many ways the most dynamic
domain of the discipline today. "Media Worlds will establish itself
immediately as the canonical volume in this long overdue area of
study. Its rigorous ethnographic studies of the production,
distribution, and reception of film, television, and electronic
media around the world will also encourage media and cultural
studies to relinquish the exclusivity they afford to the 'text' and
to attend to the global social practices of media in toto. An
outstanding work."--Lucien Taylor, co-author of "Cross-Cultural
Filmmaking: A Handbook for Making Documentary and Ethnographic
Films and Videos
"The strength of this lovely collection is in the diversity and
range of the case materials that it brings together under one
cover."--Michael M. J. Fischer, coauthor of "Anthropology as
Cultural Critique: An Experimental Moment in the Human Sciences
"Contemporary media studies allow us to continue examining
anthropology's traditional subjects in promising new ways. This
strong and comprehensive collection by the key figures who
havepioneered media studies in anthropology both focuses and
surveys the field. As a much needed teaching resource, it will
stimulate the proliferation of culture and media courses and will
transform the many courses that are built on the identification of
peoples as indigenous, minority, or ethnic."--George E. Marcus,
editor of the series "Late Editions: Cultural Studies for the End
of the Century
""Media Worlds is a compelling argument for how and why media
matters in anthropology and the contemporary world. The exciting
array of field-defining work bridges anthropology and film, TV, and
radio media. Critically revising earlier paradigms for an
anthropology of (visual) communication, the authors argue for new
and forceful concerns with media activism, representation,
nationalism and transnationalism, diasporas, and social engagements
with technology."--Steven Feld, Producer of "Voices of the
Rainforest and Professor of Music and Anthropology, Columbia
University
"It is amazing that this is the first book of its kind. One
would think that an anthropological approach, placing the media
squarely within the rich and diverse contexts of social relations
and everyday life, would long have been integral to media studies.
Not so! This wonderful book provides an overdue correction. As the
essays here show, we cannot understand lives and societies without
understanding the mediascapes we inhabit. This is compulsive
reading!"--Ien Ang, author of "Living Room Wars: Rethinking Media
Audiences for a Postmodern World
"This landmark collection maps and motivates the anthropological
voice in media studies by locating the media in worlds of practice,
sentiment, debate, and dissent. Using such vividexamples as the
image management of the Dalai Lama and the social organization of
Nigerian cinema theatres, the authors remind us that media
machineries are no more magical than the social worlds they inhabit
and project. "Media Worlds will be a boon to scholars and teachers
in media studies, anthropology, and global cultural
studies."--Arjun Appadurai, author of "Modernity at Large: Cultural
Dimensions of Globalization
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