The area within the Central United States (CUS) (i.e., Alabama,
Arkansas, Illinois, Indiana, Kentucky, Missouri, Mississippi and
Tennessee) known as the New Madrid Seismic Zone (NMSZ) is at risk
for experiencing a major earthquake. Although the CUS is not
traditionally thought of as an earthquake-prone zone, the
scientific community agrees that this area is a seismically active
zone. To educate the residents of these states, the Central United
States Earthquake Consortium (CUSEC), with support from the Federal
Emergency Management Agency (FEMA), conducted six months of
outreach from December 2010 to May 2011. This outreach
(collectively referred to as ''Earthquake Outreach'') comprised
several major initiatives, such as the anniversary of the 1811-1812
New Madrid earthquakes, the first Great Central U.S. ShakeOut and
the 2011 National Level Exercise (NLE). The outreach from all these
initiatives is collectively referred to as ''Earthquake Outreach''
throughout this report. To measure the effectiveness of this
outreach, to gauge residents' current preparedness behaviors and
attitudes regarding the risk of experiencing an earthquake and to
provide recommendations for increasing preparedness, FEMA's
National Preparedness Assessment Division developed the 2011 FEMA
Central States Disaster and Earthquake Preparedness Survey (2011
FEMA CUS Earthquake Survey). FEMA administered the 2011 FEMA CUS
Earthquake Survey to 3,211 respondents from the CUS states through
a telephone interview, asking respondents about the following areas
of interest: Perceptions of the likelihood of an earthquake;
Participation in earthquake preparedness drills and discussions
about earthquake preparedness; Preparedness for an earthquake;
Awareness of earthquake preparedness activities and events; and
Understanding of the protective actions to take during an
earthquake. Enclosed is a summary of the findings as well as
recommendations for future outreach efforts. The findings are
broken down into six basic sections. Several of these sections
include comparisons between different groups, with the most
prevalent being respondents who were aware of Earthquake Outreach
(Outreach Aware) compared to those respondents who were not aware
of Earthquake Outreach (Not Outreach Aware). Residence within and
residence outside of the NMSZ are also used as comparison groups,
as this comparison provides the unique opportunity to assess the
preparedness of those individuals who are in the area most at risk
of an earthquake. In addition, several of the questions included in
the 2011 FEMA CUS Earthquake Survey were also in the 2011 and 2009
FEMA National Household Surveys. Where available, comparisons to
these data are made, as well.
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