The Integrated Public Alert and Warning System (IPAWS) of the
Federal Emergency Management Agency (FEMA), under Presidential
Executive Order 13407, has clear directives to: Consult,
coordinate, and cooperate with the private sector, including
communications media organizations, and Federal, State,
territorial, tribal and local governmental authorities, including
emergency response providers; Ensure the conduct of public
education efforts so that State, territorial, tribal, and local
governments, the private sector, and the American people understand
the functions of the public alert and warning system and how to
access, use, and respond to information from the public alert and
warning system; and, Ensure the conduct of training, tests, and
exercises for the public alert and warning system. Additionally, in
the 2009 General Accounting Office (GAO) report, Improved Planning
and Coordination Necessary for Modernization and Integration of
Public Alert and Warning System, the GAO recommended "increased
coordination and consultation with partners." The IPAWS Program
Management Office (PMO) enthusiastically accepted the challenge
evidenced by its "Strategic Plan for the Integrated Public Alert
and Warning Systems (IPAWS) Program - June 2010" ("Strategic
Plan"). This IPAWS Outreach Plan establishes IPAWS' communication
and partner engagement strategies to effectively accomplish this
mission, vision, and goals stated in the IPAWS Strategic Plan. It
also helps meet Executive Order 13407 directive and implements
recommendations from the GAO report. The Integrated Public Alert
and Warning System (IPAWS) program will modernize and enhance alert
and warning delivery to the American public. Established by
Presidential Executive Order 13407, the IPAWS Program brings
together existing and new public alert and warning systems and
technologies in order to provide government alerting authorities at
all levels a broader range of message options and communications
pathways. During an emergency, the IPAWS will facilitate timely
delivery of alert and warning information over more media to more
people before, during, and after a disaster. In the event of a
national emergency, the President will be able to use the IPAWS to
send a message to the American people quickly and simultaneously
through multiple communications pathways. The IPAWS will also
provide Federal, State, local, tribal and territorial governments
with capability to integrate their alert and warning systems with
the national alert and warning infrastructure. Through this, the
IPAWS will increase resilience of local systems and provide
additional means by which life-saving information is distributed
during a crisis. The IPAWS Program Management Office (PMO) is
partnering with recognized government and industry leaders and
technical experts to ensure the IPAWS program incorporates the
latest technologies and is practical for prospective users.
Partners include Federal Governance and Legislative, Federal,
State, local, tribal, and territorial Alerting Authorities, Private
Sector Industry, Non-Profit and Advocacy, and the American People.
The effectiveness of the program will be realized through a
comprehensive outreach approach using strategic communications and
robust partnership engagement coupled with integrated training and
exercises. The IPAWS PMO will also reach out to the American people
to ensure they understand how the IPAWS functions, what it is for,
what it provides, and how they can "Get Alerts, Stay Alive."
General
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