Whilst previous methods for business process reengineering have
focused on time and cost reduction policies to preserve competitive
services and products, "Re-engineering of Products and Processes:
How to Achieve Global Success in the Changing Marketplace" presents
a new approach which aims to include aspects that impact the
customer perceived value. This method supports business
reengineering initiatives by identifying process bottlenecks as
well as new products and services viable to overcome market
competition.
This original approach is described step-by-step, explaining the
theory through examples of performable tasks and the selection of
relevant tools according to the nature of the problem. Supported by
illustrations, tables and diagrams, "Re-engineering of Products and
Processes: How to Achieve Global Success in the Changing
Marketplace" clearly explains a method which is then applied to
several case studies across different industrial sectors.
"Re-engineering of Products and Processes: How to Achieve Global
Success in the Changing Marketplace" provides a scientific
reference for researchers and PhD students working in several
fields of the Industrial Engineering: mechanical, electric,
electronic sectors and, more in general, all the industrial areas
where there are needs to design innovative products. The
step-by-step description on how to employ the proposed method and
its application to practical examples, make the book a key resource
for industry consultants and managers who look to increase the
value of their products and services for new and existing
customers."
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