The study explored "how do Danish companies establish strategies
towards EU ETS" and "what are their corporate strategies" by
conducting empirical survey with industrial firms. Among all 65
firms on the list of Danish NAP II, information from 20 respondents
was collected for the analytical study. Survey results shown that
the impact of EU ETS to Danish companies was mostly evident in
companies' increased production cost and the competitiveness loss
of their products. Most firms developed strategies with a top-down
decision making approach while following the logic of
appropriateness. Their corporate responses towards EU ETS in
principle are to comply through trading CO2 quota, switching energy
suppliers/sources, and maybe technology innovation; their strategic
plans were predominantly on a short-term basis, and would probably
be further adapted according to institutional changes. Such
findings provide valuable information about the implementation of
EU ETS at the organization level, and shed light for both
policy-makers and organizations' decision-makers.
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